Will rebranding your business increase sales? If you are asking yourself this question in the first place, then the answer is YES! Once reoccurring clientele is established, large corporations tend to do a multi million dollar re-brand to cater to their new target audience. For example, in 1997 Apple was facing bankruptcy, but they re-branded from a boring tech company to an industry leader in under a decade. Although, this didn’t happen over night. Steve Jobs the founder and CEO decided to focus not only on the technology, but he doubled down on the design of each device. Which in-turn created the sophisticated and sleek Apple products that we know today.
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs
The good news is that you don’t have to spend millions of dollars on your companies re-brand, simply switching your interior and exterior signs can re-shape the way people view the professionalism of your business. Using illuminated signs and window signage is a quick way to draw attention to your new target audience. At 9x Signs, we can cover all your re-branding needs. For more information check out our products and custom fabrication or simple contact us for a chat.